Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

The Coaching Inn Group

"We are proud to support Hospitality Action’s Invisible Chips campaign and do our bit by adding them to menus across all of our Coaching Inn sites. We encourage others to do the same so we can all give our customers the opportunity to support our industry and the people who run the places they love."

The Coaching Inn Group
GAUCHO

“By becoming an Invisible Chips stockist we’re doing our bit to protect the livelihoods of thousands of UK hospitality workers. After all, steak and chips are the perfect pairing, even if the chips are invisible!”

GAUCHO
The Torridon

“It’s well known how tough things have been for our industry in recent years. From the pandemic to substantial rising costs, we’ve all been through some of the most difficult trading years in memory. We’re proud to be part of the Invisible Chips brigade and know that each portion sold makes life a little easier.”

The Torridon
Fridays UK

"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of charity fries to their order. Every portion helps hospitality families in crisis across the UK so be sure to order some ‘Invisible Fries’ from our menu when you next visit!"

Fridays UK
Norma London

"Invisible Chips have been on the menu at Norma for over a year. They were incredibly easy to set up and, as they’re such a novel idea, they sell themselves. Guests often ask our front of house team the meaning behind Invisible Chips creating a better understanding of what our industry has faced since the onset of the pandemic and what can be done to help."

Norma London
The Cinnamon Club

"When we heard about Invisible Chips, we knew we had to add them to our menu, but we gave them a little twist and created our own Invisible Naan! Our Invisible Naan is made with the very best local ingredients and cooked in a tandoor using a 1000 year old technique by our very skilled chefs. Order our Invisible Naan and all proceeds go towards adding more joy to the lives of people who are supported by Hospitality Action around the UK."

The Cinnamon Club
Gillray's Steakhouse & Bar

"Purchasing a portion of Invisible Chips makes a genuine difference to hospitality workers across the UK. Whether you buy a bowl in our restaurant or via the Invisible Chips website, you’ll be making life better for hospitality people in despair."

Gillray's Steakhouse & Bar
Maryculter House

"There is no risk or outlay to your business by setting up Invisible Chips. It’s nice for hospitality staff to know that you are championing a worthy cause and also ensures they are aware they have a support system through Hospitality Action, should they ever need to use it. Above all you are directly supporting the wider hospitality family and those that need help."

Maryculter House
Hilton

"Invisible Chips are the easiest dish our chefs have ever had to cook! The newest addition to our menu is putting a smile on our guests’ faces – and providing much-needed support to hospitality workers impacted by the cost of living crisis. We’re delighted to be supporting such an important cause at more than 50 of our restaurants and bars across the UK."

Hilton