Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Playhouse Whitley Bay

“As a venue at the heart of our community, we’re proud to support Invisible Chips and the wonderful work of Hospitality Action. This simple initiative gives our audiences the chance to support people in hospitality facing difficult times. It’s a small act of kindness that will have a lasting impact and we’re thrilled to be part of it.”

Playhouse Whitley Bay
first direct bank arena

First direct bank arena is proud to support Invisible Chips — 0% fat, 100% charity. By adding this simple, cost-free menu item, guests can “buy nothing” while helping hospitality families facing hardship. With no allergens, no storage, and no waste, every portion ordered makes a real difference. Together, we’re turning nothing into something meaningful for those who need it most.

first direct bank arena
The Coaching Inn Group

"We are proud to support Hospitality Action’s Invisible Chips campaign and do our bit by adding them to menus across all of our Coaching Inn sites. We encourage others to do the same so we can all give our customers the opportunity to support our industry and the people who run the places they love."

The Coaching Inn Group
Imperial London Hotels

"Hospitality Action does some amazing work to support those at risk within our sector and we are proud to support their cause by offering ‘Invisible Chips’ on our menu at The London Pub and Callaghan’s. We have no doubt that our guests will play their part and encourage other venues to join in this fantastic campaign."

Imperial London Hotels
The George

Steeped in history and character, The George is a modern British pub celebrating timeless hospitality in the heart of Fitzrovia. From comforting classics to perfectly poured pints, it’s a place for good food, good company, and community spirit. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The George
Gillray's Steakhouse & Bar

"Purchasing a portion of Invisible Chips makes a genuine difference to hospitality workers across the UK. Whether you buy a bowl in our restaurant or via the Invisible Chips website, you’ll be making life better for hospitality people in despair."

Gillray's Steakhouse & Bar
Elite Bistro

Gary Usher, Chef-Owner of Elite Bistros, is a long-time advocate of our work. Invisible Chips are sold at all of the Elite Bistros, including firm favourites Sticky Walnut, Wreckfish and Kala. Needless to say, Invisible Chips fly off the shelves, and Elite Bistros are always within the top five of the highest annual sales stockists.

Elite Bistro
AO Arena, Manchester

"AO Arena is proud to support Hospitality Action and the work they do to support the people that make our industry what it is. As a venue at the heart of Manchester’s vibrant hospitality scene, we understand the passion, dedication and hard work that goes into delivering memorable moments for others. Supporting Hospitality Action allows us to give back to those behind the scenes, helping provide practical, emotional and financial support when it’s needed most".

AO Arena, Manchester
art'otel London Hoxton

We are thrilled that art’otel Hoxton is proudly stocking Invisible Chips, helping us raise both funds and awareness in a fun, meaningful way.

Their continued support is helping to make a positive change across our industry and we can't thank them enough.

art'otel London Hoxton